About

Plain Label Guide is an independent editorial website. It publishes research-based buying guides and explainers for people who want to avoid fragrance in body care, skin care, laundry, cleaning and similar everyday products.

What we do

We read ingredient lists and record when we read them. A product counts as fragrance-free on this site only if its own listed ingredients contain no fragrance, parfum, aroma, perfume, essential oils or fragrance chemicals on the date shown. “Unscented” does not count. The full test is on the page What “fragrance-free” means here, and the rules for including or rejecting a product are in the review criteria.

Who writes it

Pages are published under the byline “Plain Label Guide Editorial”. There is no individual author persona, and no page claims personal experience with a product. If that changes, this page will say so.

What we have not done

We have not tested any product ourselves. We work from documents: maker ingredient pages, certification records, regulator and professional-society pages, and published research. Each page states what its evidence is and the date it was checked. See how we research.

How the site is paid for

The site earns a commission when readers buy through affiliate links, which costs the reader nothing extra. Commissions do not decide what is included or rejected. Details are on the affiliate disclosure page.

What this is not

This is not a clinic and nothing here is medical advice. See the medical and legal disclaimer. To report a mistake or ask for a product to be removed, use the contact page.